Downtown Urbana Market Study

As part of the ongoing Downtown Plan Update, the City conducted a Downtown Market Study to be able to gather important economic data that could be used to supplement existing business inventory data and could be used to help attract targeted businesses identified through surveys and through the Downtown Plan process.

As part of this effort, the City of Urbana worked with Business Districts Incorporated, a market consultant based in suburban Chicago.  Surveys were conducted to assess customer usage and desires for the downtown, and market analysis was done to see what types of businesses and how much additional space could be supported for each business type.

In addition, a Hotel/Motel Market Study was conducted by Patek Hospitality Consultants to help determine positioning and make recommendations for the soon-to-be renovated Urbana Landmark Hotel (formerly the Historic Lincoln and Jumer's).  Copies of both studies can be downloaded and viewed below.