Downtown Market Study

A project closely related to the Downtown Plan is the Downtown Market Study.

A market study is an analysis of activities in a market, and this analysis pays particular attention to such influences as location, demand, and competition. Shoppers are surveyed about their purchasing preferences and habits, and are surveyed for their wishes for shopping, dining, and other retail businesses.

As part of this effort, the City of Urbana worked with Business Districts Incorporated, a market consultant based in suburban Chicago. You can see the final report if you click on the attachment below.