The Urbana Economic Development Division is seeking email proposals for services to develop an Economic Development marketing campaign to use in attracting development and business to targeted areas within the City of Urbana, as well as, tourists and new residents. The selected firm will be responsible for the development of a marketing campaign that can be used in both digital and print media platforms. We are looking for a variety of options to use in each media platform. Proposal should include the following: Identify advertising and public relations strategies and tactics for three distinct groups:
--Marketing pieces that will be used to attract businesses to targeted areas of the community which may be used in industry publications, mailings, signage, trade-shows, social media, online, and video
--Tourism/Destination Traveler Audiences: daytrip and overnight travelers, sports families who travel to tournaments at the nearby Rantoul Family Sports Complex, other visitors to Urbana who frequent the University of Illinois sporting events and artistic performances. The campaign should help in creating a destination identity for the community.
