The Urbana Sweetcorn Festival is going back to its local roots.
Paris Baldarotta says she’s been thinking about ways to make the event more local for years, even before she was hired as executive director by Urbana Business Association in October 2015. The UBA organizes the festival.
“It occurred to me before I ever started at UBA,” she said. “When I attended, I wondered ‘Where are the local businesses and vendors?’ There were a lot of carnival vendors.”
This year, the local emphasis is front and center for the Aug. 25-26 festival.
Instead of tired headline bands that had a hit song or two in the 1980s, the Sweetcorn Festival this year will feature popular local bands as headliners, including the Boat Drunks from 9:30 to 11 p.m. on Friday night (Aug. 25) and Candy Foster and the Shades of Blue from 10:15 to 11:15 p.m. on Saturday night (Aug. 26).